SSPs helped to develop the programmatic space – but it’s still early days. As the sector continues to rapidly transform, what is the new role SSPs will play in advancing ad tech and how does one of the leading companies see its mission evolving? In this Advertising Week conversation, Jeff Hirsch, Chief Commercial Officer at PubMatic, will speak to the development of the industry, and how PubMatic is helping publishers, advertisers (and consumers) build a better programmatic marketplace.
For the first time, student-athletes in several states across the U.S are allowed to receive compensation for their Name, Image and Likeness (NIL) - a term in the NCAA that refers to a collegiate athlete’s ability to capitalize on their publicity and be compensated by a third party for their brand stature, appeal and likeability.
So, what does this change in NIL rulings mean for brands? As these student-athletes are major influencers at the national, regional and local level, NIL can...
Brian Murphy, the SVP of Demand at OpenX joins us live at Advertising Week New York in this interview to talk about the future of supply path optimization.
Rock-and-roll icon and three-time bestselling author Nikki Sixx tells his origin story: how Frank Feranna became Nikki Sixx, chronicling his fascinating journey from irrepressible Idaho farmboy to the man who formed the revolutionary rock group Mötley Crüe.
From the distinct crunch in Doritos’ most recent ad campaign to the new suite of branded sounds for oral care brand Colgate, CPG brands are turning their “sound on” when it comes to marketing. This is no passing fad. Learn what you can do to effectively apply the right sound to connect with consumers more deeply, increase memorability and grow sales.
Join Rob Cukierman, GM, Measurement & Product Partnerships at Advertising Week New York for a discussion on what is in store for the future of measurement.
Brands play a unique role in building a more equitable, sustainable, and inclusive society, because the stories they tell - now, more than ever - can drive real change and action.
To demonstrate the outsized impact of data-driven creativity to drive real change, Global Citizen partnered with Google to pose a challenge to world-class creative & performance media agencies: use Google’s ad formats to mobilize individuals around the world to take action for a better world.
Traditional media measurement sourced by panel-driven approaches can be outdated, and unable to support emerging consumer trends or devices. With consumer behaviors rapidly changing and the surge in consumer attention within new platforms including CTV, Digital Audio and walled gardens, the need for evolution in the brand measurement space has never been greater. This panel will discuss the new ways to move beyond traditional panel methods for more effective and scalable brand measurement for...
The new era of commerce demands new ways to inspire shoppers. Retailers like Kroger are keeping a pulse on trends through millions of transactions each day. Cara Pratt, Senior Vice President of Kroger Precision Marketing, discusses how brands are using retail data to inspire new routines in the grocery aisle.
Join Travis Scoles, Senior Vice President of Product – Vantage, ViacomCBS live at Advertising Week New York for a discussion on trends, TV and more with our hosts.
Watch as Luis De La Parra from Univision joins Advertising Week to talk about multicultural advertising. Based on observing recent census data, Luis shares the importance for marketers and advertisers to pay attention to the hispanic community in all marketing plans.
